Find out how much the purchase of online courses has grown and why they are the best option.
Education is one of the main pillars of a society. For this reason, it is always constantly updated. With the advent of the Internet and the digital world, new doors opened and online courses appeared, thus changing the way of teaching.
Before, it seemed unthinkable to take a course without having to travel to the place where it was taught. Nowadays, entire races can be done remotely, that is, online.
In addition, the dynamics of the current world made this type of teaching stop being just an excellent alternative to become a necessity. Therefore, online courses experienced tremendous growth.
Do you want to know more about that and find out why online courses are the best option? Read this post to the end!
How much have online courses grown?
Well, the first thing you should know is that the growth of online courses is not limited to 2020. This process has already been happening in recent years.
According to a study by the University of Technology , online education has grown 900% worldwide since 2000.
According to the Internet Association, in Mexico during 2018, 51% of the people who studied used an online platform.
On the other hand, according to Kyle Smith, one of the 100 most influential leaders in Colombia and one of the largest references in sales of online courses in Latin America, these courses have generated 3 billion dollars and continue to gain strength in the market.
Image of a notebook next to a notepad, a cup of coffee and a cell phone, representing education and online courses.
Growth in 2020
We already know that 2020 was a very atypical year and that this impacted various areas of social organization. With education it was no different and we were able to observe significant growth in the search and acquisition of online courses.
According to the newspaper NY Times, there was a 144% growth in the number of students who purchased their first digital product in Spain.
On the Hotmart platform, for example, we have observed that in Latin America the number of students who bought their first digital course increased by 200% and that there was an increase in interest in courses that allow continuous learning. This resulted in a 156% growth in the purchase of subscription products.
As you can see, the impact on the search for online courses was significant in 2020, driving the growth trend that this teaching modality had already shown.
Why are online courses the best option?
As we have shown, there is a historical and growing interest in virtual and distance education. Now, I am going to explain to you why many people consider that online courses are the best option to acquire knowledge. Keep reading!
One of the factors that prevents many people from accessing a quality education is the displacement towards educational institutions. Those who do not live in large urban centers often have to choose to move to a capital or make very long trips to access this type of space. And that is not always possible.
With distance education, that need disappears and, as a consequence, many more people are able to study what they are passionate about or consider best for their lives.
In addition, with this modality you can study from anywhere. You only need to have a computer or a smartphone with an Internet connection. In some cases, the platforms even offer the possibility of downloading the content of their courses so that students can see it offline. That way, you don’t have to connect to the Internet every time you go to study.
You save time
In contemporary society, having time has become the consumer dream of many people. We live an increasingly hectic life full of commitments, which leaves us with no time to relax and do the things we love.
With virtual education, since you do not have to travel necessarily, you gain time to use it in whatever you want and have a better quality of life.
Illustration of a Boy Reading a Book with the Letter E in the Center Representing Online Courses.
Diversity of topics, formats and duration
Undoubtedly, traditional education offers a significant range of study possibilities, but access to them is compromised by several factors, such as displacement, which we have already mentioned in this post.
Online courses not only make the diversity of subjects more accessible, but also the levels of education and formats. You can do free or higher education courses; of short or long duration and with a wide variety of formats that depend, for the most part, on the person who teaches them and the objectives of the course.
You dictate the rhythm
Many times we are scared to think that we will not be able to keep up with a class. We are terrified of not understanding the content or having to ask more than once and feel like a failure.
If you choose to take an online course as a learning strategy, you won’t have to worry about that. In many cases, you will be able to see the classes individually and access the content as many times as you consider necessary and at the time you want.
In addition, in general, you will have the possibility of contacting those who teach the course to clarify your doubts.
You can dedicate yourself to other activities
One of the difficulties that some people face when studying is having to work to support themselves financially. With eight-hour days plus travel to the workplace, there is almost no time to devote to studies.
As we have said before, online courses offer you the possibility of having more time and better organizing your routine, without other activities, such as work, preventing you from acquiring more and more knowledge.
Since you don’t need to be in the physical classroom or stick to fixed schedules to access classes, you can see them even while taking a plane trip or using public transport to go to work.
Image of notebook along with a book, a cup and a pen representing online learning.
You expand your borders
Today we live in an increasingly connected world with fewer physical distances. And that benefit extends to the universe of online courses. Using virtual teaching platforms, we can meet people from all over the world who are doing the same course.
In general, these platforms have resources, such as virtual communities, to enable the exchange of opinions and experiences between those who study the same content.
Also, if you are thinking of creating your own online course, you should know that you will be able to reach people from more than twenty countries in the Spanish-speaking universe. Not counting the millions of Spanish students from countries that do not have Spanish as an official language.
You lower costs
Throughout this post, we have talked about various elements that frequently impede access to education. One of the most important is the high cost of studying in person at an institution. This modality involves expenses with transportation, food outside the home, photocopies and printing of study materials, and even rental of homes in some cases.
By studying online, most of these costs disappear. For example, you don’t have to print or photocopy the materials. Generally, they are available for you to download and consult on your computer or smartphone. A great savings, right?
In addition, in this universe you have a greater range of possibilities to choose a course that fits in your pocket or, even, that is free.
When we talked about the possibility of you dictating your own learning pace, we mentioned that you can clarify your doubts with the teachers. But what we do not tell you is that, in addition, in the virtual classroom there is usually an open channel for this purpose. You can contact the teacher by email or chat. Many online courses even offer webinars in which you can leave your questions in the comments and get the answer in real time.
And that’s not all, the platforms that host this type of course also have customer service teams that help you solve any problems with access to content or navigation. Amazing, right?
Seize the New Year and start studying online
Well, as we have seen throughout this post, online courses are very fertile ground for those who have a thirst for knowledge and want to be more connected with today’s world. They are part of a universe full of possibilities for you to acquire new skills or perfections that you already have.
I hope that with all the information we have given you about the growth and advantages of online courses you have made the decision to start yours. If you have not done it, I suggest you take advantage of the fact that the year is starting and you should be setting your professional goals to put it on your list.
Ah, you don’t know what these goals are or how to draw your own? Don’t worry, read our post on the subject and start planning your 2021 today!